Strategic Tech Advisors

Growth stalls when revenue integrity breaks—not because of timing or ambition, but because trust, execution, or leverage can no longer keep up. We identify the single constraint limiting growth and provide clear, executive-level recommendations to address it across product, GTM, customer experience, and cloud execution.

Scaling doesn’t create the problem. It exposes it.

It stalls when revenue integrity breaks.

Healthcare and life sciences ISVs experience this at every stage: - Early momentum hides fragility - Scale magnifies cracks - Diligence exposes what already exists

Revenue integrity failure shows up as stalled expansion, inconsistent GTM execution, and fragile partnerships—long before revenue declines.

Revenue integrity exists only when three markets are mastered simultaneously:

Buyer Market
Trust, outcomes, and expansion behavior
Primary metric: Net Dollar Retention

Operator Market
Product clarity, GTM execution, and CX consistency
Primary metric: Sales Cycle Time

Platform Market
Cloud credibility, AI readiness, and ecosystem leverage
Primary metric: Active Co-Sell Deals

Miss one—and growth leaks.

Every company eventually hits one primary constraint:

Trust Constraint
Customers buy but don’t expand. References hesitate. NDR underperforms.

Execution Constraint
Pipeline grows, but revenue lags. Sales cycles stretch unpredictably.

Leverage Constraint
Cloud partnerships exist on paper. AI narratives don’t convert. Co-sell stalls.

We don’t add growth. We identify the constraint limiting it and define the path to resolve it.

Growth Stage Doesn’t Matter. The Constraint Does.

·  Early Growth → Trust Constraint (Re-buy ≠ Expand)

·  Scale-Up → Execution Constraint (Pipeline ≠ Revenue)

·  PE-Backed → Consistency Constraint (Growth ≠ Durability)

·  Platform Roll-Up → Integration Constraint (Products ≠ Experience)

·  Pre-Exit → Durability Constraint (Revenue ≠ Valuation)

Same operating system. Different pressure points.

ISV CEOs
Remove the constraint limiting growth without guessing where to invest next.

PE Operating Partners & ICs
Stabilize revenue durability before accelerating value creation.

Boards
Get clarity on what actually limits scale, valuation, and defensibility.

**Revenue Integrity™ Constraint Assessment (30 Days) - Identifies the single constraint limiting durable growth - Quantifies revenue leakage and risk - Delivers a board-ready 90 / 180-day roadmap with prioritized recommendations

This is system-level clarity and execution alignment—not consulting theater.

Revenue Integrity™ wasn’t designed in a boardroom.

It was built by scaling technology inside health systems, ISVs, and global cloud platforms—where growth pressure exposes what actually breaks.

Most firms optimize for speed. We optimize for durability—because that’s what customers trust and investors underwrite.